Our Story
Enchantmints products are created to convey beauty, whimsy and goodness. Our Waldorf-inspired products nurture imagination, curiosity, gentleness, kindness, and a love of nature.
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To create products that provide joy for children and parents alike
When you choose Enchantmints, you know you are bringing all good things into your little one's life. Our Waldorf-inspired products nurture imagination, curiosity, gentleness, kindness, and a love of nature. In supporting the wholesomeness of childhood, we work with original artists. Our products are made with this original artwork. While we use technology to complete the development process, all of our products spring from the fully human work of artists.
Every box begins as a painting
Not clip art — every Enchantmints design starts as an original commissioned watercolor, painted by hand. A different corner of that world greets you each time you visit.
How we created Enchantmints
I have been creating products for children for the past 40+ years. It started with a pentatonic lyre for my daughter Eowyn. We were living in England at that time, where we stayed for 16 years. I developed a series of products, primarily musical instruments. This led to taking over a line of wooden toys that were going to disappear. The principle was the same with that company that has guided us all these years: the wellbeing of the children was enhanced and supported by products that embody Beauty, Truth and Goodness as the essence of the design — a concept that was well learned from our experience in the Waldorf education world.
My daughter went from pre-school through her English "A" levels in the Waldorf school. My wife and I both taught Eurythmy in that period, an art of movement found throughout the world where Waldorf schools have a home.
When the time came to leave England in the middle 1990s, I had been manufacturing products for 15 years. I had given the brand to others to run at that point. When I returned to the USA in 1996, I had connections in the children's product industry and embarked on a phase of doing product development for other companies. At its peak I had products on 20 different companies' booths at trade shows.
Through a remarkable series of events, we created Enchantmints at the beginning of 2004. Very quickly we started on a rapid growth phase. The primary question was what was missing in the marketplace, and could we maintain a high artistic standard. My training was as a performing artist — but if art lives in your soul, you respect other aspects of art even if your skill has led you another direction.
The next challenge is to commercialize it. This for us is somewhat different, in that we need to be profitable for it to be a healthy structure — but not at the cost of the soul lives of the children. We have embraced this challenge and discovered that there is a whole community of both consumers of the products and industry professionals who have welcomed the opportunity to work with us because of the intrinsic design integrity.
The idea is to look to see what is not in the marketplace. If ideas come, then you must fall in love with the idea. The key is to remember that because you love it does not mean that anyone else will. We have new ideas that are beginning to take form, and hope that our story is one you find interesting. Please send us your reviews and comments — we take all of them seriously as we continue to grow.
Our people
Marke Levene
Marke Levene is the creative force of Enchantmints — artistic director, head of product development, chief of manufacturing and general all-around wizard. He directs all ballerina, pony and magical creature traffic like the boss he is.
Marke has been a performer for more than 65 years (yep, he was a TV star at age 5) and has dedicated himself to the arts for decades. He has been an innovator and entrepreneur since wayyy back in 1968, when he was in the furniture business in his hometown of Los Angeles, California.
A eurythmist, actor and former Waldorf teacher, Marke tells a mean story. He loves growing flowers of every size and color in his Maine garden. And an ideal day for him would be enjoying time on a boat and swimming in the warm sea.
Eowyn Levene
Eowyn supports in the background here at Goodness for Children and Enchantmints.
Eowyn gives a mean massage (like, professionally). She loves to rustle up something tasty for dinner when friends come over, preferably involving baked goods. And an ideal day includes hiking in mountains, couch time with her husband and cats, and finally making progress on that never-ending knitting project.
Art is vital for life
Enchantmints was founded on the belief that art is vital for life and essential for growing children. A meaningful portion of every sale is donated toward nurturing the performing arts — so the wonder keeps growing, on stage and at home.
Find the keepsake she'll never forget
Hand-painted musical jewelry boxes and tooth fairy keepsakes, made to be treasured for years.
Shop bestselling boxesThe people behind the boxes
A small team that has kept Enchantmints personal since 2004.